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About Us

Founder & Director

Sinéad Johnson

The adage that entrepreneurs are born and not made epitomises Sinead. Our indomitable, founder and business bombshell, launched her first salon age 28. A respected and sought-after leader in her field - creating an international award winning and highly successful hair salon. Her success, passion and point of view has attracted followers on and offline, and she is increasingly in demand to speak at events and business and digital conferences. She believes in beauty from the inside out, and practices what she preaches, putting in the work to maintain a healthy body and mind through an intentional self-care practice.

Inner peace is powerful.  Let whoever think whatever.  Do you, and mind your own business.  Stay original. Keep growing.  Keep getting better and enjoy the process, is just a few things what you will hear daily from Sinead.

Sinead’s philosophy is to “nourish from the inside out” approach to wellness. She says “You can never be the best version of yourself if you aren’t taking care of yourself.  As I am a people pleaser…I’m still working on this one!” As someone who is always giving, giving, and giving she says its import to realise your health & wellness matter, and believes you have to put yourself on your own “priority” list. When you start taking better care of yourself, other areas of your life will begin to blossom too!  Self-care and self-help comes first.


Our Artists

Let our team empower you with the beauty and confidence you deserve, liberating your body and mind. Creating lasting relationships with our guests is extremely important to us at Sinéad Kelly London because it enables us to evolve your style with trusts and experience.

Jamie Crossingham

Jamie started her career as a hair stylist however after working alongside Sinead as well as completing other industry credits she decided to take the next step in her career by removing herself from the shop floor and transferring into Management. Jamie has been in the industry for ten years, after discovering a love for hairdressing at a young age. She has worked around London and Surrey as well as completing further training at Steiner academy to work on board cruise liners for Princess and Virgin Voyages. She likes to stay current and is alway bringing forward new out of the box ideas. Jamie's aim is to connect with all our amazing clients to ensure they have the best experience here at Sinead Kelly London and assisting behind the scenes.


Mandy Kelly

There is no doubt that hair runs through her veins. Mandy is a big hair enthusiast and has spent her time perfecting her craft becoming a Blonde and Balayage Specialist. Mandy loves keeping current with new trends and techniques. She is very passionate to excel at her craft to create the best colours and styles for her clients. Working for L’Oreal, Redken and also having a background in digital marketing has given her a lot of industry experience. Mandy was originally was trained, mentored and worked alongside her sister Sinéad to keep hair in the family.


Eloise Williams

Eloise is immensely passionate about hair, constantly investing in training to follow the latest trends and has been able to add these brand new techniques to her own skill set to bring back to her lovely clients. Eloise has worked as a technical educator for an internationally known brand at their flagship academy and she is always striving to produce her best. Eloise loves all aspects of colour and is a balayage specialist. She loves working with blondes to see all the different variations that you can achieve to suit anyone. Eloise believes you can learn so much through clients and just loves being able to give someone that new found confidence in themselves.


Zoe Henton

Our Artist Zoe has worked alongside some very influential hairdressers. Working on shoots as well as producing avant-garde stage work at some of Londons largest events. This makes her advice when it comes to cutting and stylist invaluable, as well as are go to girl for for any special occasion to get you red carpet ready. Zoe is very passionate about all aspects of the hairdressing, especially her ever evolving blonde work. She loves leaving each and every client feeling special.


Chloe White

Chloes passion and enthusiasm from a young age has helped Chloe to follow her dream of being a hairdresser. She may be the youngest member of our styling team but don’t let that fool you. She has been working, studying and being mentored by salon owner Sinéad. Chloe has developed some serious skills that would normally be seen on those with double the experience. During her training she has been learning all aspects of the hairdressing industry, from not only the in salon creative team but also well known industry educators. Chloe has always been creative and absolutely loves helping people to express their true inner self through their hair!


Caprice Holmes

Caprice is extremely passionate regarding everything hair. Working in London and Surrey over the last few years absorbing as much knowledge as possible in all aspects. She is also extremely invested in keeping up with the newest techniques and trends within the industry, and constantly trying to evolve and inspire her clients. Loves a freehand balayage!


Azzurra Chiavaroli

Azzurra prides herself on being a highly sought after balayage specialist constantly learning and creating new techniques for her vast clientele. She nurtures her guests and their hair from start to finish ensuring each client feels transformed. Azzurra has worked alongside some of the industry’s leading experts in salon, competitions as well as professional shoots. Bringing this experience to the salon, the team and her guests. Currently on maternity leave.


Amy Weeks

Amy was born with a passion for hair running through her. She has just began her journey into the hair industry and can’t wait to progress and learn all aspects for hairdressing. Already Amy has shown the initiative having a natural flare and the potential of becoming an amazing hair artist.


Sinead Kelly London is a multi-award winning hair studio that has earned a reputation for providing expert colour treatment and established a loyal client base among the London elite. The studio’s superior skill and prowess has not gone unnoticed, winning a series of national and international awards.

  • Wella TrendVision London Photographic winners 2020 
  • L’Oreal Colour Trophy UK and London winners 2019
  • L’Oreal Colour Trophy UK winners 2016
  • World L’Oreal Colour Trophy Young Talent Award 2016
  • L’Oreal Colour Trophy, London Regional Finalist Mens & Ladies
  • Creative Head Magazine It List awards finalist “Entrepreneur of the year”
  • L’Oreal Colour Trophy, London Regional Finalist Mens & Ladies
  • L’Oreal Colour Trophy, London and National Finalist Ladies
  • European Hairdressing Championship, Paris, Silver Winner Ladies Cut
  • National Hairdressing Championship, Ireland, Runner up Upstyling
  • National Hairdressing Championship, Ireland, Winner Ladies Cut and Colour
  • National Hairdressing Championship, Ireland, Runner up Ladies Total look
  • L’Oreal Colour Trophy, Ireland, Finalist Ladies
  • Hair expert for Superdrug Look At Me blog
  • London Fashion Week with LGN Events
  • Hair expert for More online
  • Presented an Award at “The Prima High Street Awards”
  • Featured in Look Magazine “We launched our businesses before the age of 30” 2011
  • Photo shoots all over Europe including London, Paris
  • Magazine shoots for Tatler, OK Magazine, Social and Personal Magazine
  • Seminars and New product launch events for L’Oreal, Ireland and London
  • L’Oreal Creative exchange representing London in Glasgow
  • London Fashion Week with LGN Events
  • Readers makeover for You Magazine
An award winning hair studio based in White Hart Lane in Barnes.